Integrate CRM and LinkedIn
Social selling with a system
LinkedIn is essential for B2B sales. Integrating it with your CRM makes social selling measurable: import contacts, track activities, use LinkedIn insights inside the CRM.
Problems without integration
Manual contact creation
LinkedIn contacts have to be transferred to the CRM by hand. Time-consuming and error-prone.
Invisible activities
InMails, messages and interactions on LinkedIn never show up in the CRM.
Outdated data
Contact data in the CRM is stale: on LinkedIn the lead changed jobs long ago.
Social selling isn't measurable
How effective is your sales team's LinkedIn work? Without integration there is no data.
Integration options
Sales Navigator
LinkedIn Sales Navigator offers native CRM integrations for HubSpot, Pipedrive, Zoho.
Native connectors
HubSpot LinkedIn Extension, Zoho Sales Navigator integration - direct connection.
Automation tools
Phantombuster, Dux-Soup or LinkedHelper for automated data synchronization.
Enrichment services
Clearbit, Apollo and ZoomInfo enrich CRM data with LinkedIn information.
Typical use cases
Contact import
Create a LinkedIn profile as a CRM lead in one click, including photo, title and company.
InMail in the CRM
Sent InMails and messages are logged automatically in the CRM.
Lead enrichment
CRM contacts are enriched automatically with current LinkedIn data.
Shared connections
Sales Navigator shows mutual connections for warm introductions.
Account insights
Company information from LinkedIn visible in the CRM account.
Best practices
Respect LinkedIn's terms of service
Automation has limits: comply with LinkedIn's terms of use.
Mind data protection
GDPR: not every piece of LinkedIn information may simply be copied into the CRM.
Evaluate Sales Navigator
The premium version offers the best integration options and often pays off.
Quality over quantity
Not every LinkedIn contact belongs in the CRM. Transfer qualified leads only.
Recommended tools & software
Connect LinkedIn and CRM?
We help with the integration for systematic social selling.
