Whitepaper

CRM for B2B E-Commerce

Connect the shop and the CRM for a complete customer picture

18 Pages 25 Min. Read
CRM for B2B E-Commerce - Cover

What to expect

🗃️

Shop CRM integration for a 360 degree view

👥

Account based selling in e-commerce

📈

Analyze and use order behavior

📊

Reorder management and customer loyalty

Table of Contents

  1. 1 B2B e-commerce: two worlds, one customer
  2. 2 Shop CRM integration
  3. 3 Account based selling online
  4. 4 Order behavior and RFM analysis
  5. 5 Reorder management
  6. 6 Customer loyalty and cross selling
  7. 7 CRM checklist for B2B e-commerce

Preview

B2B e-commerce lives in two worlds: the online shop and personal sales. Without integration, both run in parallel and no one sees the whole customer. This whitepaper shows how to connect shop and CRM for a 360 degree view and turn order behavior into revenue.

Who is this guide for?

Ideal for

  • Managing directors of B2B online shops
  • Heads of e-commerce
  • Sales leaders with an online channel
  • CRM and marketing managers

Key Takeaways

  • Shop data into the CRM in real time
  • RFM analysis for customer segmentation
  • Automatic reorder triggers
  • Synchronize customer specific prices

Connect online and offline?

Free & no obligation.

Additional resources

Relevant services

Intuitive digitale Lösungen für Geschäftsprozesse.
Detaillierte Digitale Strategien für Unternehmen und Innovation.

Related industries

Online-Shop-Strategie, E-Commerce, Digitalisierung, Geschäftsentwicklung.