About Plan Digital Now
We make CRM simple – so you can focus on what really matters: your customers.
Plan Digital Now is an independent CRM consulting firm for midmarket companies. We help you find the right CRM system, implement it successfully, and use it optimally for the long term – without being tied to any specific vendor. Our goal is simple: Your CRM should work for you, not the other way around. Less administration, more clarity, better customer relationships.
Lutz Eckelmann
With over 15 years of experience in Sales Tech and CRM systems, I’ve learned one thing: The best software is useless if it doesn’t fit your business. My career started at Europe’s largest IT security company, where I supported sales teams across DACH, UK, and the USA. I’ve seen how CRM systems can propel teams forward – and how they become obstacles when poorly selected or badly implemented. This experience convinced me: Companies need independent consulting. Not an agency tied to a vendor who has to sell that system. But someone who objectively analyzes which system truly fits. In 2025, I founded Plan Digital Now – with the goal of providing exactly this independent consulting. From Spain, I serve companies across Europe, North America, and beyond.
Why Plan Digital Now?
Our Values
Independence
We're not tied to any CRM vendor. Yes, we're a HubSpot Partner – but we only recommend HubSpot when it truly fits. If another system is a better fit for you, we'll say so.
Transparency
No hidden costs, no nasty surprises. You know from the start what you're getting and what it costs. We'd rather give an honest "That'll be tough" than a salesy "No problem."
Partnership
We think long-term. A CRM project isn't a one-time event, but the beginning of a journey. We want to be your partner – not just for implementation, but for continuous optimization.
Pragmatism
Theory is good, practice is better. Our approach: Start fast with the essentials, then expand step by step. A working basic CRM is better than a perfectly planned project that never finishes.
How We Work
Minimum Viable Product – also for CRM implementations
- Core process first: What’s the most important thing that needs to work? We do that first.
- Go live fast: A usable system in 4 weeks is better than a perfect one in 6 months.
- Improve iteratively: After go-live, we optimize based on real experience.
- Incorporate feedback: Your users know best what works and what doesn’t.
Remote collaboration is our everyday
From our location in Spain, we serve clients across Europe, North America, and beyond:
- Flexible times: Meetings in your timezone – from Berlin to San Francisco
- Three languages: English, German, and Spanish fluently
- Modern tools: Video calls, screen sharing, shared documentation
- On-site when needed: For workshops and important milestones, we come to you
Partners & Technologies
HubSpot Solutions Partner
Additional CRM Expertise
Besides HubSpot, we have hands-on experience with:
Zoho CRM
Especially for budget-conscious SMBs with many requirements
Pipedrive
Ideal for sales-focused teams who need a quick start
Salesforce
For complex enterprise requirements
And many more
We know the market and find the right system for your requirements.
Location
Plan Digital Now is headquartered in Alforja, a small municipality in Tarragona province, Spain. From here, we serve clients in:
- DACH: Germany, Austria, Switzerland
- Europe
- UK & Ireland
- North America
- South America
- Australia & New Zealand
Get to Know Us
Have questions about us or our approach? Or want to talk directly about your CRM project? We look forward to the conversation.
Frequently Asked Questions
We work with midmarket companies between 20 and 500 employees. Our sweet spot is businesses with at least 5 people in sales who either don’t have a CRM or are unhappy with their current system.
No. While we’re a HubSpot Partner, we provide vendor-independent consulting. If another system is a better fit for you, we’ll recommend that. Our goal is the best solution for you, not the highest commission for us.
Primarily remote – it’s more efficient and cost-effective for you. For important workshops, kickoffs, or critical project phases, we’re happy to come to you. Travel costs are discussed transparently upfront.
English, German, and Spanish – all three fluently. Workshops, documentation, and support are available in all three languages.
That depends on the scope. Individual consulting hours are billed at 140 euros/hour. For implementation projects, we create custom fixed-price proposals. Ongoing support is available in flexible monthly packages starting at 500 euros. The Potential Analysis costs 497 euros and is fully credited toward your project if we work together.
Typically within 1-2 weeks after engagement. For urgent projects, we can find shorter-term solutions.
Contact
Plan Digital Now S.L.U.
Partida Les Barqueres S/N, Parcela 79 Polígono 11 43365 Alforja, Tarragona, Spain
Email: info@plandigitalnow.com
Web: www.plandigitalnow.com