Marketing Operations
Your marketing tool can do more than send newsletters. Who takes care of automations, lead scoring and clean data? We take that over, so your marketing can scale.
Does any of this sound familiar?
On average, marketing teams spend only 35 percent of their time on strategic work. The rest goes into operational tasks.
The admin backlog
Your marketers spend more time on tool administration than on strategy. Maintaining lists, adjusting templates, fixing workflows, all of it eats into creative time.
The automation graveyard
You bought marketing automation but perhaps use 20 percent of it. Workflows run half finished, lead scoring exists only on paper.
The data mess
Your contact list grows but quality drops. Duplicates, outdated addresses, missing fields. Nobody knows who you are still allowed to email.
Reporting in the dark
"How are our campaigns performing?" The answer is a spreadsheet hunt every time. No dashboard, no attribution, no clear KPIs.
Before and after
| Vorher | Nachher | |
|---|---|---|
| Strategic time | 35 percent of working time | 65 percent and more of working time |
| Email performance | Average open rates | 30 to 50 percent better engagement rates |
| Lead quality | MQLs without clear criteria | Score based qualification |
| Data quality | Patchy and outdated | Current and GDPR compliant |
| Campaign overview | Spreadsheets and gut feeling | Real time dashboards |
| Processes | Everyone does their own thing | Standardized workflows |
What we take off your plate
Email marketing and automation
Creating and sending newsletters, maintaining and optimizing existing sequences, running A/B tests. Your emails perform.
Campaign management
Setting up campaigns in HubSpot, ActiveCampaign and similar tools, maintaining landing pages, optimizing forms, keeping UTM tracking reliable.
Lead management
Maintaining and adjusting lead scoring, setting up routing, keeping nurturing workflows healthy. No lead falls through the cracks.
Marketing analytics and reporting
Building dashboards, tracking KPIs, analyzing performance. The right numbers at the right time.
Data upkeep and segmentation
Cleaning contacts, removing duplicates, building segments, maintaining consent status. GDPR compliant.
Tool administration
Configuring marketing tools, managing templates, administering users, maintaining workflows.
Build in house or hand it over?
Particularly interesting for growing companies: you get professional marketing operations right away, without months of searching and onboarding.
How we start working together
Assessment
We analyze your current situation: tool condition, existing workflows, pain points, goals.
Onboarding
Setting up system access, documenting processes, agreeing on communication channels.
Quick wins
Implementing the first improvements: cleaning data, fixing critical workflows, picking the low hanging fruit.
Ongoing operations
Continuous support, regular reports, steady optimization.
Flexible monthly packages
STARTER
Up to 10 hours
For smaller teams that need support with day to day operational work.
- Email campaign support
- Data upkeep and list hygiene
- Maintenance of simple existing workflows
- Basic reporting (monthly)
- Email support (48h response time)
- Monthly status call (30 min)
PROFESSIONAL
11 to 20 hours
For growing marketing teams with regular campaigns and reporting needs.
- Everything in Starter
- Campaign management
- Lead scoring upkeep and adjustment
- A/B testing support
- Dashboards and weekly reports
- Email support (24h response time)
- Status call every two weeks (30 min)
- Proactive optimization suggestions
ENTERPRISE
21 to 40 hours
For larger teams with complex requirements and high volume.
- Everything in Professional
- A dedicated contact person
- Comprehensive analytics and attribution
- Multi campaign coordination
- Priority email support (24h)
- Status call every two weeks (45 min)
- Strategic quarterly reviews (90 min)
All packages have a three month minimum term, after that a 30 day notice period to the end of the month. Unused hours are carried over, they do not expire. Custom packages are available on request.
Is marketing operations right for you?
Ideal for you if:
- You have at least 20 employees
- Your marketing tool exists but underperforms
- Nobody on the team has time for operational tasks
- You have no dedicated marketing ops resources
- The data quality of your contacts is suffering
- You need marketing numbers you can rely on
Less suitable if:
- You do not have a marketing automation tool yet → tool implementation first
- You have fewer than 20 employees → often not economical
- You only want a one time cleanup → a one off project rather than a retainer
- You need to keep full control in house → better to build internally
Frequently asked questions
We work with all common marketing automation platforms: HubSpot, ActiveCampaign, Brevo, Mailchimp, Klaviyo and others. If you do not have a tool yet, we are happy to help you choose one.
You usually see the first quick wins within two to four weeks: cleaner data, optimized emails, first dashboards. Lasting improvements in lead quality and campaign performance show after two to three months.
You have one dedicated contact person. Communication runs by email and scheduled online meetings. Regular status calls (monthly to every two weeks depending on the package) keep you up to date. We deliberately do not offer phone support, which lets us work in a focused and documented way.
Anything beyond simple adjustments: new multi step workflows built from scratch, complex trigger logic, extensive integrations with third party systems. We offer these as a separate project at a fixed price, transparent and plannable.
Not a problem. You can move up to the next package at any time or book additional hours (€140 per hour). We are flexible.
Absolutely, and it is the ideal combination. With our combined packages you save 10 to 12 percent compared with booking separately. The work is coordinated, with joint status calls if you want them.
Absolutely. Many clients use us as a bridge until they are ready internally. We document everything and can design a structured handover process.
We sign a non disclosure agreement. All staff are trained on GDPR. Your data stays in your system, we work with access rights you can revoke at any time.
Ready for more strategic marketing time?
Start with the potential analysis. We assess your current situation and show you where the biggest levers are. €497 instead of €990 fully credited when we work together.
