CRM for Manufacturing Companies
Long decision cycles, technical products, complex dealer networks - industrial sales has its own rules. We help map them digitally.
The Typical CRM Challenges in Manufacturing
The Excel Economy
Customer data in Excel, quotes in Word, orders in ERP - nothing is connected.
The Dealer Blind Spot
You sell through partners - but don't know what's happening with end customers.
The Project Black Box
Major projects spanning years - but the status only exists in the key account manager's head.
The Service Gap
Machine sold - customer contact ended. Yet that's where the real business begins.
How We Help Manufacturing Companies
Unified Customer View
All customer data in one place - from inquiry to after-sales service.
Partner Portal
Dealers and partners see their leads, customers, and orders - controlled and transparent.
Project Tracking
Track long-term projects with milestones, decision-makers, and probabilities.
Service Integration
Connect CRM and service: installed base, maintenance contracts, service history.
CRM Features for Manufacturing
| Function | Benefits for your industry |
|---|---|
| Product Configurator | Configure technical products in the CRM, automatically generate quotes. |
| Installed Base Management | Which machines are where? When is maintenance due? Spare parts potential? |
| Opportunity Pipelines | Structure project business with long cycles. |
| Dealer Management | Partner accounts, lead distribution, performance tracking. |
| ERP Integration | SAP, Microsoft Dynamics, Oracle - orders and customer data in sync. |
Typical Use Cases
Project Sales Digitization
Systematically track major projects instead of keeping them in the rep's head.
After-Sales Offensive
Leverage installed base for service contracts and spare parts.
Dealer Transparency
Finally know what your partners are doing with customers.
Who Is This For?
Ideal for you if:
- You're in the manufacturing sector
- Your company has 20-500 employees
- You have at least 5 people in sales
- Your CRM isn't working optimally or you don't have one
Typical clients:
- - Machine builders & plant manufacturers
- Component manufacturers
- Tool & die makers
- Automotive suppliers
Frequently Asked Questions
That depends on your situation. We provide vendor-neutral advice and recommend the system that fits your requirements.
Typically 6-12 weeks. An MVP can be live in 4 weeks.
Potential analysis €497 (credited toward engagement). Implementations €5,000–€15,000. Sales Operations starting at €950/month.
Ready for Professional CRM in Manufacturing?
In 35 minutes, we analyze your CRM situation and show you concrete optimization potential.