Insights, tips, and best practices for CRM and digital transformation.
Introduction A prospect downloads a whitepaper, visits the pricing page and registers for a webinar. Marketing has spent budget on…
Lead Handoff Between Marketing and Sales: Where Leads Get Lost: Read More
Introduction Marketing Operations works in the background. Nobody sees the cleaned-up contact list, the repaired workflow or the consistent tracking…
Measuring the Value of Marketing Operations: Metrics Instead of Gut Feeling: Read More
Introduction Once it is clear that your marketing needs structure, the next question follows: who should take care of it?…
Marketing Operations: Build In-House or Outsource?: Read More
Introduction Marketing Operations sounds like a topic for large marketing departments with their own technical team. In medium-sized companies, it…
When Do You Need Marketing Operations? 7 Signs: Read More
Introduction Many medium-sized companies have invested heavily in their marketing in recent years. There is a marketing automation platform, a…
Marketing Operations: Why Good Marketing Fails Without Processes: Read More
Introduction As soon as the topic of sales operations reaches the CFO or executive level, the same question comes up:…
The ROI of Sales Operations: What Does It Really Deliver?: Read More
Consultancies and agencies look after many projects and clients at the same time. With every additional engagement the complexity grows,…
CRM for Consulting: Managing Projects and Clients Effectively: Read More
The cybersecurity sector places particular demands on customer relationship management. Companies must protect highly sensitive data while ensuring that sales…
CRM in Cybersecurity: Unique Requirements: Read More
The introduction of a CRM system often decides whether a digitalisation project succeeds or fails, and the course for that…
CRM Implementation: The First 90 Days Are Crucial: Read MoreSubscribe to our newsletter and get the latest articles delivered straight to your inbox.