Whitepaper

CRM for Logistics & Supply Chain

Complex supply chains, long term customer relationships

18 Pages 25 Min. Read
CRM for Logistics & Supply Chain - Cover

What to expect

💡

Implement CRM TMS integration

💼

Manage tenders and bids systematically

📍

Lane management and capacity sales

🤝

Maintain shipper relationships long term

Table of Contents

  1. 1 What makes logistics sales different
  2. 2 CRM TMS integration
  3. 3 Tenders and bid management
  4. 4 Shipper relationship management
  5. 5 Lane management
  6. 6 Service quality and customer loyalty
  7. 7 CRM checklist for logistics

Preview

Logistics sales is price driven and dominated by tenders. Differentiation runs through service quality and relationships. This whitepaper shows how to track tenders systematically and maintain shipper relationships in the CRM.

Who is this guide for?

Ideal for

  • Managing directors of freight forwarders
  • Sales leaders at logistics providers
  • Key account managers for major customers
  • IT leads for TMS integration

Key Takeaways

  • Track the tender pipeline separately
  • Measure share of wallet per shipper
  • Integrate service KPIs into the CRM
  • Lane based capacity marketing

Win tenders systematically?

Free & no obligation.